Serendipity 3

SERENDIPITY 3, THE LEGENDARY NEW YORK CITY RESTAURANT AND GENERAL STORE, IS CELEBRATING 55 YEARS AS ONE OF THE CITY’S TRULY UNIQUE DINING EXPERIENCES. THE HOME OF DECADENT DESSERTS, SUCH AS THE FRRROZEN HOT CHOCOLATE, HAS BEEN ENCHANTING MILLIONS OF PATRONS SINCE 1954. IT’S AN ENCHANTING PLACE WHERE ARTISTS GOT THEIR INSPIRATION AND ACTORS FULFILLED THEIR CRAVINGS. BEGINNING WITH MARILYN MONROE, ANDY WARHOL, GRACE KELLY AND CARY GRANT IN THE 1950’S, CONTINUING WITH A CELEBRITY FOLLOWING THAT INCLUDES CHER, CANDICE BERGEN, MELANIE GRIFFITH AND RON HOWARD, THE RESTAURANT CONTINUES TO ATTRACT THE NEWEST CROP OF HOT YOUNG CELEBRITIES SUCH AS BRITNEY SPEARS, BEYONCE, JAY-Z, PARIS HILTON AND TYRA BANKS. IN ADDITION, THE RESTAURANT HAS BEEN THE SETTING OF TWO MAJOR HOLLYWOOD PRODUCTIONS, ONE FINE DAY WITH GEORGE CLOONEY AND MICHELLE PFEIFFER, AND SERENDIPITY WITH JOHN CUSACK AND KATE BECKINSALE.

ORIGINAL OWNER AND FOUNDER, STEPHEN BRUCE, ARRIVES IN NEW YORK CITY AS A TEENAGER IN SEARCH OF FAME AND FORTUNE. HE MET HIS FUTURE BUSINESS PARTNERS, CALVIN HOLT AND PATCH CARADINE, IN DANCE CLASS AND THE REST IS SERENDIPITOUS HISTORY. THE THREE PRINCES OF SERENDIP OPENED THE FIRST THEME RESTAURANT WHERE COMFORT FOOD WAS THE FARE AND EVERYTHING WAS FOR SALE, INCLUDING THE TIFFANY LAMPS AND MARBLE TABLES THEY FOUND BY CHANCE AND SAGACITY. THE RESTAURANT AND GENERAL STORE BECAME A FACTORY FOR STEPHEN’S FASHION DESIGNS, ESPECIALLY HIS WOODSTOCK INSPIRED DENIM LINE, PIECES OF WHICH ARE PART OF FIVE MAJOR MUSEUM COLLECTIONS, INCLUDING THE METROPOLITAN MUSEUM OF ART COSTUME INSTITUTE. AFTER FIVE DECADES IN BUSINESS, MR. BRUCE IS STILL THE CENTRAL CREATIVE LIFE FORCE BEHIND THE RESTAURANT AND GENERAL STORE, AND CONTINUES TO REINVENT AN OUTRAGEOUS WHIMSICAL WORLD FULL OF OUTRAGEOUS FOOD, DECADENT DESSERTS, AND OUTLANDISH MERCHANDISE, LOCATED WITHIN A TIFFANY-JEWELED FANTASY SETTING.

SERENDIPITY 3 HAS A HISTORY THAT IS AS RICH AS ITS DESSERTS!